The Best Ways to Use Instagram in Your Marketing Efforts

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Social Media is so important in today's generation, especially when it comes to your business. Connecting with your consumers through social media is so beneficial, and if you aren't using this tool with your business, my question is...WHY NOT?

To reach the fullest potential on Instagram with either your personal account or in most cases, business profiles, you really need to take advantage of what Instagram, in particular, has to offer. Instagram has seriously become a major game changer for consumers and businesses and it can do wonders for marketing a business.

Fun Facts About Instagram:
  • The platform has more than 1 BILLION active monthly users
  • More than 500 MILLION people use Instagram daily
  • 400 MILLION people use Instagram stories daily 
  • Instagram has 58 times more engagement per follower than Facebook
  • Average user spends 53 minutes a day on Instagram 
Engagement Tips:
  • Posts with a location tag have 79% higher engagement than posts without
  • Posts that mention users receive up to 56% more engagement than posts without
  • Posts with at least one hashtag get 12.6% more engagement than those without
Business facts:
  • 75% of users go to a business website after seeings an Instagram ad
  • 60% of people say that they've discovered a new product through Instagram
  • 50% of Instagram users follow at least one business 
  • 36% of brands say that Instagram is "very important" or "critical" to their social media marketing 
Link for Instagram facts
Now that you understand the facts behind the importance of Instagram for a business, you're probably wondering where do I start? I worked for a boutique over the summer called Luxury Gifts Bermuda (@luxurygiftsbermuda), and I helped out with their Instagram page. Therefore, I learned a lot about the dos and don'ts when it comes to posting, promoting, and all the things in between. 

Tips to enhancing your business profile:
  • Make your page a BUSINESS PAGE! Add the category which your business falls under, that will appear on your profile. In addition, you can add contact information to appear to the public.
  • INSTAGRAM STORIES! Can be used as promotional services, informative reasons or just for fun! Offer insights on this tool to really connect with your consumers.
  • HIGHLIGHTS! Your Instagram story will only last for 24 hours, however, if you add it to your highlights it will be on your page just like a regular post. 
  • LIVE VIDEOS! Interact with your customers through this option. People will be watching as you're on live, therefore you want to build awareness for this. 
  • Q&A! Let your customers ask questions, and respond through Instagram. It's a great marketing campaign.
  • Share limited time offers just for your followers through Instagram, it makes them feel exclusive.
  • Keep your consumers wanting more! Keep em on your toes while launching new products. Drum up excitement before launching something new to get new followers and intrigue current ones.
  • IGTV! Use this feature on Instagram for promotions as it's growing bigger and bigger. This is a great marketing strategy. 

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