Rogers Diffusion of Innovations (or Ideas) This is a theory, which explains how and why technology spreads. For instance, the Juul (e-cig) is something that was created in 2015, and absolutely blew up around America, and has even now made it's way to England. The idea behind this particular e-cigarette was the reason it was so much more successful than other brands. It's sleek, high nicotine and small; everything you want in a vape, which is the relative advantage. This innovation surpassed others of it's nature. The easy use of the product is another reason why it became so popular. This technology was made to prevent smokers from smoking actual cigarettes. It was supposed to help them STOP smoking, however, this product blew up so quickly that now young kids have been using them. They started out targeting adults who want to quit smoking, and somehow they have hooked the youth. This example is a prime example of reinvention. The owners took something that already exists...
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