Rogers Diffusion of Innovations
Rogers Diffusion of Innovations (or Ideas)
This is a theory, which explains how and why technology spreads. For instance, the Juul (e-cig) is something that was created in 2015, and absolutely blew up around America, and has even now made it's way to England. The idea behind this particular e-cigarette was the reason it was so much more successful than other brands. It's sleek, high nicotine and small; everything you want in a vape, which is the relative advantage. This innovation surpassed others of it's nature. The easy use of the product is another reason why it became so popular.
This technology was made to prevent smokers from smoking actual cigarettes. It was supposed to help them STOP smoking, however, this product blew up so quickly that now young kids have been using them. They started out targeting adults who want to quit smoking, and somehow they have hooked the youth. This example is a prime example of reinvention. The owners took something that already exists and made it better, which is how it evolved into a massive success. Juul has triggered a rush in society, not only do celebrities use this product, it's a craze throughout college kids and now EVEN high schoolers. This brand has been rapidly rising in popularity ever since it came out, taking up 75% of the nicotine market. To be honest, I had never smoked before trying the Juul my freshman year and now I can't go a day without it. This product made nicotine go viral, and has made electronic nicotine delivery drastically increase.
Factors in Rogers Diffusion of Innovations:
1. The innovation itself: the juul itself
2. Communication channels: word of mouth- using influencers to promote
3. Passage of time: started in 2015
4. Social networks: facebook, instagram, snapchat & twitter
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This is a theory, which explains how and why technology spreads. For instance, the Juul (e-cig) is something that was created in 2015, and absolutely blew up around America, and has even now made it's way to England. The idea behind this particular e-cigarette was the reason it was so much more successful than other brands. It's sleek, high nicotine and small; everything you want in a vape, which is the relative advantage. This innovation surpassed others of it's nature. The easy use of the product is another reason why it became so popular.
This technology was made to prevent smokers from smoking actual cigarettes. It was supposed to help them STOP smoking, however, this product blew up so quickly that now young kids have been using them. They started out targeting adults who want to quit smoking, and somehow they have hooked the youth. This example is a prime example of reinvention. The owners took something that already exists and made it better, which is how it evolved into a massive success. Juul has triggered a rush in society, not only do celebrities use this product, it's a craze throughout college kids and now EVEN high schoolers. This brand has been rapidly rising in popularity ever since it came out, taking up 75% of the nicotine market. To be honest, I had never smoked before trying the Juul my freshman year and now I can't go a day without it. This product made nicotine go viral, and has made electronic nicotine delivery drastically increase.
Factors in Rogers Diffusion of Innovations:
1. The innovation itself: the juul itself
2. Communication channels: word of mouth- using influencers to promote
3. Passage of time: started in 2015
4. Social networks: facebook, instagram, snapchat & twitter
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